Programs

Illustrator / Photoshop
InDesign
Premiere / After Effects
Adobe XD / Figma / Sketch
Mailchimp / Klaviyo
Mac / Windows OS
Microsoft Office
Google Suite & Analytics
HTML & CSS

Education

Bachelor of Arts
Miami University (OH)

Delta Sigma Theta Sorority, Incorporated
Member, 2016 - Present

National Pan-Hellenic Council
President, 2016 - 2017
Member, 2016 - Present

Experience

Victoria’s Secret & Co. | Columbus, OH | December 2022 - Present
World’s largest intimates & apparel retailer.

Sr. Marketing Coordinator, Print Strategy | December 2022 - Present
Recruited to develop print campaigns aimed at cultivating strong customer relationships and driving incremental sales growth through targeted offers and strategic messaging.

University of California, San Diego | Remote | April - December 2022
Top 50 ranked public research university in La Jolla, CA.

Digital Marketing Specialist | April - December 2022
Recruited to establish and implement the inaugural marketing strategy for an all-new, 100% online master’s program.

• Collaborated with University multimedia services to produce professional, engaging promotional video content for web, social media, and email distribution.

• Wrote and edited relevant blog posts/articles as part of a robust effort to organically improve unfavorable Google search rankings.

• Developed and prioritized paid promotional campaigns to optimize ROI while working within a specific marketing budget.

Wholesale Supplies Plus, Inc. | Independence, OH | June 2020 - April 2022
Private equity, industry-leading ingredient supplier to commercial beauty, personal care, and home fragrance artisans.

Team Lead, Creative Services | June 2021- April 2022
Promoted to recreate and scale our success across a half dozen recently acquired businesses, maintain consistency, and tailor content to a growing customer base.

• Translated EBITDA targets and sales goals into clear, actionable marketing initiatives to drive traffic to the site and increase conversion rate & basket size.

• Developed marketing campaigns and designed social media, web, and email content to help our customers start & grow successful businesses.

• Early replication of email and social media activity showed positive results and indicated double-digit accelerated growth was achievable.

Social Media & Graphic Design Specialist | August 2020 - June 2021

Promoted to convert an ad hoc, reactionary promotional process into a proactive, repeatable, scalable marketing strategy to accelerate profitable growth.

• Developed a low-cost, high-impact email strategy to activate and engage our best, most profitable customers.

• Led email redesign and re-retargeting which significantly increased traffic, conversion rate, and basket size, doubling weekend sales and increasing weekday sales more than 20%.

• Derived a predictable cadence, eventually delivering nearly 1 million emails per week to our 160K and growing subscriber list.

Marketing Services Analyst | June - August 2020
Recruited to analyze and continue existing marketing successes while developing new approaches to counteract stalled growth.

• Highlighted opportunities to improve falling search engine rankings through proper indexing and rewriting rich descriptions with natural, jargon-free language. Achieved 50% improvement in SEO rankings in 45 days, full recovery in less than 4 months.

• Identified social media as a top-of-funnel activity and designed a strategy to attract new customers by jump-starting follower growth, impressions, and engagement. New Instagram, Facebook, and Pinterest content increased followers more than 560% in three months and touched a newly engaged audience of over 125K users.

U-Lace No-Tie Sneaker Laces | Remote | August 2019 - March 2020

eCommerce provider of modular, no-tie woven shoelaces that turn lace-up shoes into slip-ons.

Graphic & UX/UI Designer
Hired to review traditional marketing and multi-step retail activities and transform the company into a direct-to-consumer eCommerce business.

• Produced wireframes and mockups for a mobile-first website that improved usability and utilization, increasing conversion rates 67%.

• Designed engaging images for email campaigns and Instagram posts that ignited a stale audience, increased following, and drove traffic to the company’s website.

• This updated, digital-first strategy kept the company from financial collapse as traditional retail suffered through COVID and allowed them to celebrate their first 7-figure sales year in 2021.

Center for Career Exploration & Success | Oxford, OH | August - December 2019
Miami University career center offering professional and career assistance to students & faculty.

Photographer
Hired based on uniquely relevant experience and portfolio.

• Elevated students’ online first impression with professional headshots for LinkedIn and Handshake.

• Took, edited, and delivered high-quality portraits of students and faculty, allowing the Center to expand its professional resources.

• Attended departmental events to capture lively photos for web and print marketing collateral.

iReport Source, Inc. | Cincinnati, OH | June - August 2019
Mobile and web-based safety management software provider.

UX/UI Design Intern

Selected to help the development team clear backlogged projects and complete new ones.

• Designed new mobile app interfaces that expanded features and functionality, allowing the company to capture new clients such as Care Works, Lextran, and The City of Columbus.